In the first interview of Season 2 of The Real Estate Revolution I caught up with friend, powerhouse, and overall real estate badass Michelle Spalding.

For more than 25 years Michelle has been working in the real estate industry. First as a paralegal, then an Agent and in 2005, she founded a transaction coordinating company to help agents leverage their time from contract to close. In 2015 she wrote the book The Road from Contract to Close and today in addition to her TC company, she's a coach, mentor, and trainer to other TC's in the industry. 

In this episode, Michelle and I dive into hard-hitting topics including:

  • How to successfully hire a transaction coordinator
  • The biggest pitfalls in transaction coordination
  • How to let go of control in order to scale your real estate business

If you are considering scaling your business and making sure that it runs like a well-oiled machine, you can't afford to miss this episode!

Ready to hire a transaction coordinator? Hire a member of Michelle's superstar team!

Want help training your real estate admin or transaction coordinator? Want to become a transaction coordinator? Michelle's Transaction Coordinator Academy is the answer!

Click here if you would prefer to read the blog that goes with today's episode.

Have you ever noticed how some agents seem to be swimming in nonstop referrals from their database? However, if you are anything like most real estate agents, you could stand to grow your business by earning more referrals right now.

The problem is, you’re not exactly sure what specific actions you can take to start generating more referrals. Not to worry because in today’s episode I’m going to share:

  • The reason behind why people refer you business

  • What to do as soon as you get a new referral

  • How to leverage one referral into dozens more

If you are ready for the referrals to start pouring in, then this episode is for you!

Don't forget to check the sidebar for links to your free trial from today's sponsor and the freebies mentioned in the episode. Don't see what you're looking for or have questions about the show? Email host Sarah Layton directly.

Want to be featured in an episode of The Real Estate Revolution Podcast? Apply Here.

Click here if you would prefer to read the blog that goes with today's episode.

Just about every real estate agent or broker has at least dabbled with Facebook Ads at some point, but few take the time to master the art and the science of the platform and as a result wind up pissing their money down the drain.

I know that many of you can afford to waste your money with poorly constructed ads but most of you cannot and none of you want to!

So today, I am going to break down the most common and costly mistakes I see real estate agents make with Facebook Ads.

Tune into this episode to learn:

  • How to get your targeting on-track

  • Why you should NEVER boost posts

  • How to optimize your results

If you are ready to skip over all of that expensive trial and error and get straight to the part where all the leads begin pouring in then this episode is for you!

Don't forget to check the sidebar for links to your free trial from today's sponsor and the freebies mentioned in the episode. Don't see what you're looking for or have questions about the show? Email host Sarah Layton directly.

Want to be featured in an episode of The Real Estate Revolution Podcast? Apply Here.

September 9, 2019

How Realtors Profit From Email

Click here if you would prefer to read the blog that goes with today's episode.

Have you been struggling to get clients from your email marketing?

Do you feel like you are sending high-quality content to the sound of crickets?

The problem is probably not your content or the people you have on your list. The problem is that you are just sending your content to the wrong people on your list at the wrong time.

As I have told you many times before, your email list is one of the most, if not THE most valuable asset your business has. However, you have to know how to properly segment your list if you want to optimize your results with email marketing.

If you are ready to turn up the heat and increase the profits from every email you send, this episode is for you!

Don't forget to check the sidebar for links to your free trial from today's sponsor and the freebies mentioned in the episode. Don't see what you're looking for or have questions about the show? Email host Sarah Layton directly.

Want to be featured in an episode of The Real Estate Revolution Podcast? Apply Here.

Click here if you would prefer to read the blog that goes with today's episode.

In a December 2017 NAR report, buyers and sellers both reported that being cutting-edge and tech-savvy was one of the top three things they most desired in a real estate agent!

Being able to offer forward-thinking marketing strategies to sellers is no longer an option when it comes to getting exposure for their listings.

So how do you show off your skills and get sellers to think of you as the Steve Jobs of real estate? Today, I’m sharing six modern marketing methods that will not only impress sellers but bring in the buyers.

Don't forget to check the sidebar for links to your free trial from today's sponsor and the freebies mentioned in the episode. Don't see what you're looking for or have questions about the show? Email host Sarah Layton directly.

Want to be featured in an episode of The Real Estate Revolution Podcast? Apply Here.

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Click here if you would prefer to read the blog that goes with today's episode.

Regardless of the reason or reasons that your leads refuse to call you back, one thing you can’t deny is that you can’t continue to purchase or farm leads that will never go anywhere!

So how do you figure out where the fault lies and fix the problem? You carefully listen to every last word of today’s episode! Get ready because I am about to show you:

  • The biggest reason(s) your real estate leads won’t call you back

  • How to get around common roadblocks and objections

  • When you should be calling real estate leads to get through to them

  • Exactly what steps to take to FINALLY get your leads to call you back

If you are fed up with wasting your time, money, and motivation on real estate leads that are just flat out ignoring you, this episode will cure your frustration once and for all!

Don't forget to check the sidebar for links to your free trial from today's sponsor and the freebies mentioned in the episode. Don't see what you're looking for or have questions about the show? Email host Sarah Layton directly.

Want to be featured in an episode of The Real Estate Revolution Podcast? Apply Here.

Click here if you would prefer to read the blog that goes with today's episode.

One of the most frequent topics that real estate agents, coaches, and brokers approach me with is branding.

I know it can be challenging to define your real estate brand and develop it with a sense of personality that is true to who you are, separates you from your competition, and ignites a stronger connection between your prospects and your business.

However, you must understand that people want to buy from other people, not money-hungry and faceless businesses.

In other words, no matter how private or reserved you consider yourself to be, you need to be able to include some portions of who you are in your marketing materials in order to maximize how effective they are. Obviously, that is easier said than done so today I am going to show you some simple and actionable ways that you can infuse more personality into your real estate brand.

Don't forget to check the sidebar for links to your free trial from today's sponsor and the freebies mentioned in the episode. Don't see what you're looking for or have questions about the show? Email host Sarah Layton directly.

Want to be featured in an episode of The Real Estate Revolution Podcast? Apply Here.

Click here if you would prefer to read the blog that goes with today's episode.

How would you feel if you woke up broke and looking for a job a year from now?

Believe it or not, you could be a lot closer to that reality than you think!

In today’s digital era of real estate, a few false moves and your real estate career could die faster than a fruit fly.

Most of the time, the mistakes that are being made, like the ones I’m about to share with you in this episode of The Real Estate Revolution, could have been easily avoided.

Don't forget to check the sidebar for links to your free trial from today's sponsor and the freebies mentioned in the episode. Don't see what you're looking for or have questions about the show? Email host Sarah Layton directly.

Want to be featured in an episode of The Real Estate Revolution Podcast? Apply Here.

 

How To Reduce Bounce Rates On Your Real Estate Website

Click here if you would prefer to read the blog that goes with today's episode.

In this episode of The Real Estate Revolution Podcast, I am going to help you supercharge your website's performance. 

If you are like most people in real estate, tech is not really your thang.

I get it…

It’s confusing, changes constantly, and takes up more time to master than you have to spare.

However, you also know that tech is an important part of growing and sustaining your business which is why I am here to simplify it all for you.

In this episode of The Real Estate Revolution, I’m breaking down bounce rates so you understand what they are, why they matter, and how to improve yours without dramatically adding to your already heavy workload.

Don't forget to check the sidebar for links to your free trial from today's sponsor and the freebies mentioned in the episode. Don't see what you're looking for or have questions about the show? Email host Sarah Layton directly.

Want to be featured in an episode of The Real Estate Revolution Podcast? Apply Here.

Millennials: The Most Valuable Real Estate Niche?

Click here if you would prefer to read the blog that goes with today's episode.

By now it is no secret that it is crucial for a real estate agent to choose a valuable niche if they hope to be successful in the industry. Therefore, most agents invest a great deal of time and selecting the perfect Niche to focus all of their marketing efforts on.

Lately, there has been a lot of speculation as to whether or not Millennials are a valuable real estate niche to target.

In this episode, I'm going to outline or reasons why Millennials are actually the most valuable real estate niche in the United States today.

Don't forget to check the sidebar for links to your free trial from today's sponsor and the freebies mentioned in the episode. Don't see what you're looking for or have questions about the show? Email host Sarah Layton directly.

Want to be featured in an episode of The Real Estate Revolution Podcast? Apply Here.

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